Coca-Cola Fizz Factor Essay

1) The Coca-Cola Company in my opinion has all the resources listed in the chapter. They have been such a successful organization over the years that they posses; financial, physical, human, intangible, and structural-cultural resources. It is because of their Global nature that I believe that they have these resources, and these are needed to for organizations to have capabilities and core competencies. Understanding that because Coca-Cola is such a global brand it means that their capabilities must stretch through culture so I do believe it is very hard to develop unique resources and distinctive capabilities. However, because of the resources behind them in some ways it is easier to develop strategies and gain that competitive advantage. 2) Coca-Cola has a number of distinctive capabilities. Its brand is one by itself, they have created a competitive advantage just by their name, Coca-Cola is known globally and it is a testament to the organization that it is so powerful. Another distinctive capability would be the shape and design of their bottles and cans, it may not seem like much but it can create nostalgia for and again turn in to a competitive advantage. Also with the patent for their designs it makes it impossible for competitors to imitate and take away that competitive advantage. 3) 127 Years of Happiness – This is a major strength; Coca-Cola’s history and tradition automatically give it credibility and make customers trust the brand. Other newer competitors just cannot compete with this, however it is extremely important that they continue to change and innovate. 200+ countries – This may mean a global organization, but this brings about some weaknesses. You have to deal with so many different cultures, languages, climates, and beliefs that it can be very difficult to keep everyone happy and keep providing a quality product. 3500 products worldwide – Again this is like the example above, it can be very challenging due to the diversity and target audience of all the products. However, it can be an advantage because of the variety of products you provide sets Coca-Cola apart from it competitors, giving them yet another competitive advantage. 1,322,000 Tweets per quarter – Twitter is becoming huge, and we saw during the Superbowl blackout how powerful a marketing tool it can be. Oreo cookies tweeted â€Å"†Power out? No problem. You can still dunk in the dark† so in my eyes I see this growing number to be a huge positive on a marketing front. Although on the other hand, social media can be very damaging, and if Coca-Cola does something bad, a negative reputation could spread around the world in a matter of moments. Protest Group of 100,000 people wanting the original Coke back – this shows that if you get it wrong you can face a major backlash from your customers. But this also showed how loyal people were to the original Coke, yes it was a negative result but it really highlights to the Coca-Cola Company what a great product they have. 4) It has to be the capabilities assessment profile, by following the five steps of this option Muhtar Kent can truly analyze the strengths and weaknesses of the organization on a global scale. The key competencies and capabilities are what set Coca-Cola apart and they need to continue to focus on these aspects, it creates the competitive advantage and this must be maintained in the future. This is vital if Coca-Cola want to remain up there as on of the most popular brands in the world.

A finger at the monster Essay

The monsters attempts fail. When he tries to befriend blind De Lacey, his son Felix, takes it as if the monster is trying to hurt the old man, and with â€Å"supernatural force tore† (134) the monster away from his father. Although, the monster could have â€Å"torn him limb from limb† (134) his â€Å"heart sunk† (134). The monster realized that he will never be accepted by anyone due to his appearance, and how could anyone accept him when his own creator abandoned him. The monster is all alone. At this point he seeks revenge, revenge upon Victor that â€Å"cast him abroad an object for the scorn and horror of mankind† (138) and rightfully so. When the monster saves a girl from drowning, instead of people showing him gratitude he is shot and wounded, his â€Å"reward of my benevolence†¦ the miserable pain of a wound† (140). Why should he continue to be kind to humans, when every encounter he had with them were horrific, and all due to his appearance. It is no surprise that the monster turned from good to evil after everything he endured. He adapted to the elements he was surrounded with, not by choice. The monster is an outsider of his abnormality, isolated from society. All he wants is someone to talk to, a friend, and thus, asks Victor to â€Å"make him happy† (145) by creating a companion of opposite sex, as â€Å"hideous† (145) as he is. Victor agreed to fulfill his wishes but, in the end, he changes his mind and destroys it, leaving the first monster alone, yet again. He robs the monster hope of a companion, in doing so provokes him. Victor’s justification that the monster might be â€Å"more malignant than her mate† (164) sounded more like an excuse to abort his work. He was well aware what his actions might lead to, Henry’s and Elizabeth’s death (which they ultimately did). The monster warned Victor that he will be with Victor on his wedding night (167). However, Victor brushes it off as if the monster was threatening his life. He was so self-centered that if he paid closer attention to the monsters threats he would have realized that he was not referring to Victor but, to Elizabeth when he said â€Å"Shall each man, find a wife for his bosom, and each beast have his mate, and I be alone? † (166). Victor is wrapped around his own self-pity, feeling sorry for Elizabeth when she finds, â€Å"her lover so barbarously snatched from her† (167). He doesn’t feel sorry for Elizabeth, his sorrow is for himself. Victor is left to anticipate his death. One is quick to judge the unfortunate monster that is left to fend for itself. Alone, abandoned, lonely and loveless, thriving for one tiny bit of human attention and acceptance from anyone. You may argue that the killer deserved no less. However, do not be hasty in your judgment of the ill-fated creature who was abandoned by his hypocritical creator for the sole reason of not being pleasing to the eye. The mind of the creator, Victor, proved to be quite shallow. He did not take time to assess true worth of his creation, to see what is valuable under the unsightly exterior. So what if the monster was not appealing enough? The monster was intelligent, patient and in need of love and company. The monster was not picky of whose company that may be. He is willing to talk to anyone who would stand the sight of him, but no one did. A killer whose hand was â€Å"forced† to kill by his creator who did not take responsibility to train his creation, teach him right from wrong – educate him. One can argue that Victor Frankenstein didn’t kill anyone therefore is less of a monster. If you take into consideration that he deserted his so called â€Å"first born†, he might as well have killed the monster and saved him years of misery, sorrow, humiliation, loneliness and abandonment. Think of it this way; in the eyes of the dragon St. George, it must have looked as the biggest monster, but, under the circumstances, opinion of the poor creature counts for very little. We don’t seem to care for the dragon anymore than we care for a poorly created monster. Do we not then blame the creation more than we blame the creator who is greedy, self-centered, self-indulgent, self-gratifying, conceited, egoistical and selfish to no end? Victor, the creator, is not a killer but he may as well been. His actions lead to many innocent lives. Victor never tried to rectify his behavior towards the monster, even after the first death occurred. Victor just took the death as his punishment. He didn’t stop the second killing, third nor fourth. It was Victor’s sole responsibility to care for the creature. Even if you still argue that the monster was the one committing murders, admitted that was his only sin. The monster had not thought of the meaning of â€Å"thou shall not kill†. Can you argue that the creator’s greed for power was any less deadly of the sin than the one of his creation? Victor’s pride which prevented him from accepting the monster was also the reason that instigated his need for monsters creation. All Victor had ever done was for his own prestige and glory that served himself with total disregard of others. With all the killings the monster had committed, you still find sympathy for the poor creature. At least he is regretful and remorseful for his actions. The monster confessed his sins and wept in his self-realization, â€Å"even that enemy of God and man had friends and associates in his desolation, I am alone† (218). We find the sympathy to forgive the unfortunate monster for the fear that perhaps, heaven forbid, one day we would end up alone. Works Cited Shelley, Mary. Frankenstein. Ed. Karen Karbiener. New York: Barnes & Noble Classics, 2003. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Acrylic polymer is derived from the monomer methyl metharcrylate or MMA

When modern man discovered plastic and its myriad of uses, there was no turning back. Today, plastics figured prominently in the lives of 21st century people. It is almost impossible to live comfortably without this substance. And among the many kinds of polymer there is perhaps nothing more versatile and very much in demand than acrylic polymers. This paper will look into the chemical properties and the myriad of uses for the compound normally designated as PMMA or Polymethyl methacrylate. Chemistry Acrylic acid (H2C – CHCOOH) was synthesized in 1843 according to Charles Carraher (2003, p. 160). Then he goes to add that ethyl methacrylate (H2C – C(CH3)COOC2H5) was synthesized and polymerized in 1865 and 1877, respectively (2003). With regards to polymerization e.g. acrylic or methacrylic acid, it must be done in an aqueous solution at less than 20-30% concentration (Feldman Barbalata, 1996). â€Å"Besides water, a conventional recipe involves an initiating system (potassium persulfate and sodium thiosulfate) and chain transfer agent† (Feldman Barbalata, 1996). Acrylic polymer is derived from the monomer methyl metharcrylate or MMA. Polymers can be divided into two groups: thermoplastics and thermosets. And that majority of them are thermoplastics meaning once the polymer is formed it can be heated and reformed over and over again (see American Chemistry Council, 2007). This major attribute alone is enough to make scientists and businessmen to be very interested in the application of the product. But interestingly there are many more surprises up the sleeves of the thermoplastic polymer.Properties The following attributes can be seen in most polymers and especially so to acrylic polymers: 1.  Ã‚  Ã‚  Ã‚  Ã‚   Has a light transmittancy of about 92% with particular clarity at lower wavelength of 270 to 350 nm (Whitaker, 1996) 2.  Ã‚  Ã‚  Ã‚  Ã‚   Has good resistance to weathering 3.  Ã‚  Ã‚  Ã‚  Ã‚   Good mechanical strength 4.  Ã‚  Ã‚  Ã‚  Ã‚   Dimensional stability along with high tensile and flexural strength (Whitaker, 1996) 5.  Ã‚  Ã‚   Chemical resistance – including salts, bases, aliphatic hydrocarbons, fats and oils, most common gases, and inorganic chemicals as well as dilute and concentrated solutions of most alkali Applications According to Feldman and Barbalatat, the most important usage of acrylic polymer is in the manufacture of adhesives, thickeners, coatings, flocculants, dispersants, fluidizers, in cosmetics, pharmaceuticals, ion exchange processes and textile processing (1996). Now, a few years after acrylic polymer was first introduced by the scientific community, the said substance was first used as interlining for automobile windshields (Carraher, 2003). Since acrylic polymers exhibit good resistance to weathering it is widely used in thermoformed signs, aircraft windshields, and bathtubs. Acrylic polymers have long been used in the manufacturing of cuvettes, tubing connectors, speculums,and many other medical devices requiring impact strength, chemical resistance, biocompatibility, and clarity. In fact it occupies a, â€Å"†¦prominent place in the market for clear, disposable plastic – only glass transmits light as well† (Whitaker, 1996). In the medical field, acrylic polymers have shown its versatility and all around usefulness. From the start medical professionals were already well acquainted with the substance because it was used in the manufacture of incubators. In 1955 its range of usage was expanded when the first acrylic prosthesis was implanted. This probably came after its success as a primary material for aircraft canopies during World War II – pilots suffered fewer infections from shards of acrylic than they had from glass (Whitaker, 1996). Aside as an important component of cuvettes and tubing connectors, it is also used to produce test kits, luers, drainage wands, syringes, blood filters, blood pump housings, fluid silos, surgical blade dispensers, surgical trays etc. Finally, acrylic polymers is not only superior in terms of chemical resistance, clarity as a thermoplastic, and durability which is highly prized in the medical field. This substance is also easily recyclable, â€Å"Acrylic burns extremely clean [†¦] with end products of carbon dioxide and water. In addition, the material offers superior recyclability: acrylic can be reground and reused, which results in less material waste during molding† (Whitaker, 1996). But there is more. The said material can be depolymerized back to its monomer, thoroughly purged of its impurities, and then can go full circle back into PMMA. This is a true recycling process, whereas most other recycling processes involve crushing the material and using it in applications with lower specifications (Whitaker, 1996). In the world of plastic, acrylic polymers belong to the top shelf. The range of its applications is a great help in the development of many industries especially in the medical field. Among other things it has provided cost-efficiency and safety concerning the medical practice and other industrial purposes. References American Chemistry Council. (2007). The Basics – Polymer Definition and Properties. PlasticResource.com [online] Accessed 08 May 2007 from http: www.plasticresource.com/s_plasticresource/sec.asp? TRACKID=CID=124DID=226 Carraher, C. (2003). Giant Molecules: Essential Materials for Everyday Living and Problem Solving. New Jersey: John Wiley Sons, Inc. Feldman, D. Barbalata, A. (1996). Synthetic Polymers: Technology, Properties, Applications.    New York: Chapman and Hall. Whitaker, W. (1996). Acrylic Polymers: A Clear Focus. Medical Device Industry [online] Accessed 08 May 2007 from http: www.devicelink.com/mpb/archive/06/01/001.html.

Shakespeares Macbeth Essay Example | Topics and Well Written Essays - 500 words

Shakespeares Macbeth - Essay Example The necessity of keeping social and economic order often restrains stronger ambition for power. Macbeth is destined - through the prophecy of the witches - to become Thane of Cawdor and eventually King. However, Macbeth's conscience makes the distinction that, by achieving this, he will have broken the social order. This dilemma will eventually compel him to extreme deeds in the acquisition of his desire. Lady Macbeth recognizes her husband's elevation in position and prestige and has no doubt that he will fulfill the witches prophecy with a little help from herself. As she says after reading her husband's letter, " yet do I fear thy nature; / It is too full o' the milk of human kindness / To catch the nearest way" (1.5.360-362). Lady Macbeth has launched into an analysis of Macbeth's character - how he might restrain his ambition out of loyalty to his King rather than seek the most direct route to the throne. Macbeth lacks the internal strength and deviousness a powerful man must ha ve in order to rise to king. His desire is infinite, his ambition excessive, yet his respect for social structure prevents him from committing to the murder of the king. In accusing him of being "too full o' the milk of human kindness," Lady Macbeth is observing a timidity that un-weaned from the hand that raised him - he is not man enough to act aggressively.

Google Essay Example | Topics and Well Written Essays - 1000 words - 1

Google - Essay Example This increase between the offer price and the open price is much greater than the increase for typical IPOs in 2004. Indeed, 82 percent of the IPOs issued in 2004 experienced less of a jump from the offer price to the open price than Google did, and the statistics were similar for IPOs issued prior to Google's debut and following Google's debut. The enormous post-auction price increase of Google, especially in the immediate weeks and months following its debut, when there were few substantive news releases on changes in company strategy and fundamentals, further suggests that the online auction method may not have priced Google efficiently. Google subsequently soared in the following months to a high of $317.80 on July 21, 2005. As of June 29, 2005, Google had exhibited price appreciation of 186.8 percent, relative to its open price. Critics of Google's IPO initially argued that the auction was a failure because Google slashed the number of shares that it would sell at public auction from 25.7 million to 19.6 million shares. Also, it dropped the target price range from the $108-to-$135 range projected in late July to the $85-to-$95 price range (Knight Ridder, August 19, 2004). At the time, many analysts suggested that the earlier Google price range had been overpriced; yet, Google's closing price reached the lower end of that price range after 18 days of trading and reached the higher end of that price range after 32 days of trading. The lessening interest in Google at the time that it reduced the price range during the summer was possibly due to some combination of the following factors: - The lack of information provided by the company during the process about its uses of capital - A slump in price appreciation for June IPOs - Reservations on the part of investors about the use of the online process. Who benefited from Google's price appreciation Under the traditional process, the preferred clients of the underwriting investment banks can benefit from the initial IPO underpricing and subsequent price appreciation since they have the initial allocations. In the case of Google, the beneficiaries in the price appreciation have been: 1. those investors who bought Google when it first began trading and held it until the price increased substantially and 2. the Google co-founders and the chief executive, as well as the venture capital firm involved in financing Google, who were allocated shares early in the process, but who could not sell them until the "lock-up period" expired. "Google announced in its IPO prospectus that it wouldn't provide traditional earnings guidance. While it took this stance to avoid short-term thinking, the move also likely left Google's directors knowing more about company prospects than other investors. The third quarter, which Google was in at the time, proved to be one of spectacular growth." (Delaney, September 2005) By July 2005, the CEO Eric Schmidt and the company founders Sergey Brin and Larry Page had sold $1.7 billion in stock, other executives had sold more than $800 million in stock, and no open market purchases had been recorded. Indeed, Page and Brin have sold 3.7 million and 3.8 million shares, respectively, or roughly 400,000 shares per month, while Schmidt had sold 1.3 million

Utilitarianism Essay Example | Topics and Well Written Essays - 750 words - 3

Utilitarianism - Essay Example Bentham’s Principle evaluates unhappiness and happiness based on their relation to pain and pleasure respectively. His principle characterized by the use of anxiety, closeness and unease as the basis for describing pain and comfort (Smart & Bayles, 1968). John Mill defined utilitarianism criticizing Bentham’s proposition. He described it as a quality representing delight as opposed to pleasure. He added that it is impossible to quantify pleasure thereby leading to the conclusion that the greatest principle of utilitarianism is enjoyment (Smart & Bayles, 1968). Act utilitarianism and rule utilitarianism are the two categories defined by Start Mills. In this course, Smart states the importance of deriving the importance between the two categories in the process of understanding the implication of an individual’s actions. According to act utilitarianism, rules are not required to guide judgement of happiness. It states that moral rightness of an individual’s action is judged on the basis of comparison of the happiness it yields to what any other actions he or she could have performed within that time. A good illustration; if the consequences of breaking a promise are considered more rewarding compared to keeping it, there should be no regulations restricting an extreme utilitarianism. On the other hand, Rule utilitarianism evaluates rightness according to its conformity to the rules that are known to yield greatest good. In which case, rightness of the subject rule acts as a bechnmark for deciding on the rightness or wrongness of the given action (Kant, 1998). If embraced by all, a maximum enjoyment would be realized. An activity will be evaluated according rules followed hence a noble action follows defined rules. However, there are some flaws associated with utilitarianism. One of these is that it appears to limit ethical theory by ignoring means, considered to be of significance for advancement of

Abortion, Choice and a Right Research Paper Example | Topics and Well Written Essays - 1250 words

Abortion, Choice and a Right - Research Paper Example The often contentious national discussion concerning legalized abortion is emotional and divisive. Politicians must declare themselves â€Å"pro-choice† or â€Å"pro-life† while campaigning for office. The debate has lasted for several decades and will continue for the foreseeable future. To properly examine the subject, the opposing viewpoints including the legal, medical and moral aspects must be argued with similar determination. Abortion is a multi-faceted subject and both sides of the issue present credible, thought-provoking arguments. It’s up to each person to parse through the scientific and legal aspects of the issue and decide for themselves based on what they deem to be morally acceptable. The enormity and complexity of the issue demand that all voting citizens understand both points of view and attempt to consider the issue with minimal biases to make a decision those best suits their intellect and moral comfort zone as well. This paper presents the p ro-choice and right-to-life view positions, both of which are compelling then concludes that legal abortions should remain legal and safe. It’s an election year meaning the abortion debate is again a main focus of the national dialogue and during this election cycle birth control, an issue widely considered decided two generations ago has found its way into the discussion. Women’s right to make decisions regarding their body versus moral considerations remains a hot topic and is essentially another science versus religion debate. Pro-choice advocates, the civil right and science side of the debate argue that laws which force women to give birth to an unwanted child conflict the principle of liberty defined by the U.S. Constitution. Additionally, such restrictive and intrusive laws are contradictory to any definition of compassion and decency.  

The Importance of Online Advertising to Hospitality and Tourism Research Proposal

The Importance of Online Advertising to Hospitality and Tourism - Research Proposal Example In what ways has the internet changed the hospitality industry? 2. What does a consumer find when they search for information regarding their travel needs? 3. What are the methods used for the hospitality industry to connect with consumers? 4. What methods used by the hospitality industry might be considered unethical when dealing with consumers searching the internet? 5. What disadvantages can be found for the consumer as they use the internet as a means to book their travel? 6. What are the advantages of the internet as a consumer looks to book travel? By using these questions to frame the inquiry, this research project will be able to focus on the internet as a source of advertising for the hospitality industry and the effect that it has had on consumer travel practices. 1.3 Theoretical Foundation The study that is being proposed is a quantitative study that is based upon a survey instrument. Quantitative study often begins by wanting to test a conceptual model of the question. Th eory allows for predictions on which phenomena will manifest (Polit and Beck 2008, p. 57). This study predicts that the outcome to the study will suggest that internet marketing is an important part of hospitality industry advertising and that consumers have changed their travel practices as a result. The following hypotheses will frame the inquiry that is intended for this paper: Hypothesis 1: The internet has changed the way in which the hospitality industry markets to consumers. Alternative Hypothesis 1: The internet has had no effect on the way in which the hospitality industry markets to consumers. Hypothesis 2: Internet advertising has changed the way in which consumers plan for holidays and travel.... This "The Importance of Online Advertising to Hospitality and Tourism" essay describes the benefits which the Internet brought into the sphere of hospitality's advertisement. The hospitality industry, like most industries, has been impacted by the tools that the internet provides for advertising. Online capacities for the hospitality industry do not only include advertising, but the potential for transactions making travel a more accessible experience. Advertising is highly competitive on the internet with someone always coming up with new ways to attract the attention of an audience that is deluged with information all coming at them at once. The hospitality industry benefits from everything from data mining techniques to websites providing specific information. Without a web based presence it is unlikely that a hospitality industry entity would have success in this globalised and interconnected world. The research questions that have been defined for this study discuss the various stakeholders in the hospitality industry and the impact that the internet advertising potentials have had on travel. The first question asks about the changes that have been made in relationship to the hospitality industry through internet advertising and will be answered through statistical inquiry as well as anecdotal information on the topic. Secondary research will provide answers as to how the hospitality industry is currently using the internet for expanding their opportunities with consumers.

Article Analysis Assignment Example | Topics and Well Written Essays - 750 words

Article Analysis - Assignment Example Constructing Conceptions of Central Banking Historically Central Banks acted as both bankers and government’s bank. As a government banker, the Central Banks helped in debt management, development programs, currency evaluation and public finances. As a private bank, it facilitated in maintaining banking stability and payment robustness etc. The role of the central banks as a government banker shows its historical links with fiscal policies. Over time, the primary role of the central bank has been confined in framing monetary policies. Previously, Keynes considered Central Banks as organs of state and instrument of government policy. Central banks role was to maintain economic and financial stability, check states control over currency and manage public finances. Prices of goods and services were fixed under the Keynesian regime. Friedman and Hayek claimed that the central banks should only try to check the powers of governments by controlling the money supply of the economy an d framing monetary policies (Marsh, 1992). ... All the nations in the EMU under this regime decided to use Euro as their common currency. The ECB was supposed to formulate the monetary policies for all these nations. The central bank of Germany, Bundesbank has seemed to highly influence the policies set by the ECB. Germany’s strong authorities in the EMU have made other nations suspect the virtues of ECB’s policies towards the economic progress of the EMU. Under this regime the governments of all these nationals had no power to control the monetary supremacies of ECB (Kolb, 2005). Both Super Strong and Extraordinarily Weak The ECB did not make direct public debts purchases and imposed high constraints in public debt financing. The member states in the EMU were instructed to maintain their budgets in balance or in surplus. If the budget deficit of a nation increased by 3% of its GDP then that nation was penalized under the regime of Excessive Deficit Procedure. Rather no implicit bail outs were offered on the failed government projects. ECB started to act as inflation tighter, while the supreme powers of the Bundesbank made other nations of the EMU hostile. Rather lack of funds started to imbibe economic crisis in the EMU. ‘The same dress does not fit everyone’, the German policies and norms introduced by ECB were highly unsuitable for many nations in EMU. The price stability and structural changes made in the labour market made income distributions inequitable between the European nations and also reduced the domestic demands (Szapary, 2000). ECB Anti-growth Bias and Pre-crisis Performance The ECB’s antigrowth biased monetary policies following the Stability and Growth Policy is actually responsible

Leadership when it matters most Term Paper Example | Topics and Well Written Essays - 2000 words

Leadership when it matters most - Term Paper Example The example will be used to show how transformational leadership is used in the modern world to bring out the maximum potential of employees by using influence tactics, leader-member exchange, decision-making etc. On the other hand, transformational leadership will be contrasted to transactional leadership to identify its advantages and disadvantages. Lastly, its relevance and usefulness in the globalized world will be discussed. After a thorough examination of literature from a vast variety of sources combined with detailed study of real life leadership example, the advantages of transformational leadership are well established. Undoubtedly, the productivity of workers rises due to encouraging two-way communication, shared decision-making, reduced distance between various hierarchal levels and the like. This in turn allows an organization to adapt to the swift changing globalized market and successfully fulfill its mission and vision in the longer run. Besides escalating productivit y, transformational leadership also brings out the creativity and innovative element in employees. In the ultimate analysis, transformational leadership style can greatly increase the effectiveness of a leader. However, overall, the most effective leader is who can develop external awareness of needed actions and the internal flexibility to adapt quickly any leadership style as appropriate. Introduction The purpose of this paper is to critically analyze and evaluate a real life leader in the light of various leadership theories and models. Therefore, this paper will present a real life example of production manager acting as a transformational leader. The essay will go on to give a brief account of the influence tactics, decision-making models, contingency factors, ethical considerations as demonstrated by this particular leader. In addition, the strengths and weaknesses of transformational leadership