Commercial Success Storyboard Assignment Example | Topics and Well Written Essays - 500 words

Commercial Success Storyboard - Assignment Example The target audience for the product is smokers between the ages of 18-42. A commercial campaign for this product should be run in the primetime hours of 8:00 P.M. – 11:00 P.M. The commercial should be aired at a time when there is maximum audience in order to reach more people. The firm should select a program that is popular and that is watched by a broad audience. A good show for the company to purchase commercial time on is America’s Got Talent broadcasted by NBC. America’s Got Talent is in the entertainment competition category. The show is aired Tuesdays at 8:00 P.M. eastern. This show is a good candidate because people of all ages and backgrounds watch this show. The creative approach that will be used to attract customers is by emphasizing on three elements: coolness factor, sex appeal, and convenience of the product. A celebrity guest will be included in the commercial. The 30 second commercial that will be prepared for The Electronic Cigarette Company wi ll be delivered using the broadcasting services of NBC. NBC is considered one of the market leaders among national television stations. Despite being one of the market leaders NBC has very reasonable pricing in comparison with the competition.